Nike announces a new “Atomic Violet” Air Max 1 just in time for this year’s Air Max Day. The classic silhouette’s upper is coated in sail while its “Atomic Violet”  suede mudguard adds a nice contrast. The lateral and medial Swoosh logos match the aforementioned purple hue, while the heel’s visible Air Max unit matches the sail upper. Lastly, the sneaker’s signature “Nike Air” symbols make their way back to the tongue and heel to finishing off this new rendition. You will find these soon at select Nike dealers and at for $110 (USD).

Looking for more releases from Nike? Then check out their new Jordan Legacy 312 Low Pale Vanilla.