Primitive is a skatewear apparel and sneaker boutique brand, founded by professional skateboarders Paul “P-Rod” Rodriguez and Andy Netkin, as well as creative director and partner Jubal Jones. Opening as an eponymous brick-and-mortar store in Encino, California in 2008. Primitive was immediately met with fanfare, prompting the launch of an in-house label of skatewear apparel,

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