Anti Social Social Club is a streetwear label started in 2015 by Instagram personality Neek Lurk. Started during his time working at Stüssy as Social Media and Brand Marketing Director, the brand channels elements of the founder’s own struggles with mental health issues into a straightforward range of t-shirts, hoodies and accessories.
Anti Social Social Club is probably best known for its original logo, a simple, serif typeface manipulated into a wavy form. It’s this design that forms the foundation of the ASSC brand, featuring heavily in collections. Beyond that, ASSC is also well known for its use of bright colors and melancholic phrases, such as “Give me happiness gives me pain”, “Fuck everyone it’s just you in the end” and “Get Weird”.
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